How Can A Value Ladder Create More Success for Your Business?

Why settle for a mediocre online business when you can be so much more profitable in offering your products for sale?

Many online businesses wonder how they can maximize their earnings over the money they spend for advertising. They don’t realize that they can create a step-by-step process for moving forward to a more successful or profitable business.

Let me explain. Do you get sale ads in the mail or in the newspaper? If you do, then you are participating in a Value Ladder. As many businesses do, they have to offer something that will get customers in the door. Perhaps it is a coupon, sale or even door busters. This is what retailers call bait. Then when customers come in the door, the customer finds other things that they might like to have or need. That pays the retailer back for the low-ball offers.

This is the same process in doing online marketing. You offer something to get interest from the customer to get them to your website. Then as with retail, you offer other things that might help these people or might interest these people that could be something more expensive. As they progress, the transactions become more valuable, you have a higher ticket item which gives you more profit, and it makes up for the low ball offers.

So first off, with an online businesses you advertise something free in exchange for an email address to get people in the door, so to speak — the bait. Then, once they have your email address, they can…